Rebecca Joey Schwab
Entrepreneur, Digital Marketing Expert, and Comedian
Meet Rebecca
I’m Rebecca Joey Schwab! I am the owner Kvell Factor, LLC, a digital marketing company that amplifies small businesses like comedy venues and non-profit organizations.
My notable work experience from the last 10 years is co-founding ChiTribe, a nonprofit organization strengthening Jewish life in Chicago. I produce and host Chutzpah in the Chi, a monthly comedy show for Jews and allies, moving nomadically through the city and suburbs of Chicago. I am also a producer of the Windy City Comedy Fest.
In terms of my own brand, I have a growing social media presence, so follow me on Instagram at @RebeccaJoeySchwab.
Rebecca’s Marketing Experience
Digital Marketing
Kvell Factor, LLC
Rebecca is the creator of Kvell Factor, LLC. “The” Kvell Factor makes your audience proud to connect with your marketing and programs. Every mission-driven organization has its Kvell Factor, and we help you find it.
Kvell Factor Marketing helps brands and organizations connect with Jewish millennials, Gen Z, and Gen Alpha in the digital space, empowering increased involvement and engagement.
Comedy Production
Chutzpah in the Chi
Rebecca is the producer and host of Chicago’s only monthly Jewish standup show. The Chutzpah in the Chi mission is to create more spaces for Jews to laugh and feel safe in comedy, no matter their religious beliefs or political views. This is a space dedicated to celebrating Jewish comedy. It starts in Chicago, and we aim to continue this visibility across the country.
Windy City Comedy Fest
Rebecca is also the COO and producer of Chicago’s newest comedy festival: The Windy City Comedy Fest. Coming August 2025, the Windy City Comedy Festival is dedicated to showcasing the best comedic talent from Chicago and beyond. The goal is to strengthen Chicago's reputation as a hub for comedy innovation, collaboration, and talent discovery by providing opportunities for local and national comedians. Email the fest for more>>
Jewish Community
Rebecca is the co-founder and Executive Director of ChiTribe. ChiTribe was founded with the goal of making Chicago Jewish life more transparent and accessible to a modern Jewish community. ChiTribe functions as a resource to connect young Jewish people with communities, events and organizations that fit their interests. By aggregating and streamlining all things Jewish via central calendar and location, ChiTribe bridges the gap between those looking for a community and the communities looking for them.
Upcoming Shows
Booked and blessed! Find out where Rebecca is performing and grab your tickets. Rebecca is a Chicago-based comedian born in Skokie, known for being the most Jewish person you know—full of mitzvahs and madness. With a severe case of persecution syndrome, but no stage fright, she is a thirty-something Jewess entrepreneur. Dramatic, blunt, unapologetically honest, and not much different on stage than in real life.
Subscribe for all updates about Rebecca’s upcoming performances and productions
Rebecca Joey Schwab
Digital Marketing Professional
Rebecca creates best practices and executes marketing campaigns for small businesses and organizations aiming to reach the next generation of the Jewish community - specifically Millennials and Gen Z - through digital marketing, social media, online, and in-person events.
Named 36 Under 36 in Jewish Chicago in 2021 and a 2019 winner of the Spertus Innovation Award, Rebecca has raised the standard for excellence in the Jewish community.
Comedy Clients
Work with Me
Work with Kvell Factor, LLC to make your audience Kvell. My digital marketing company! Click below to get started and learn more.
