About Rebecca Joey Schwab

Rebecca specializes in identifying new markets of disengaged populations and auditing current engagement materials and social media platforms.

Originally from Skokie, Illinois…

Rebecca grew up in private Jewish education from K-8 at Solomon Schechter Day School of Metropolitan Chicago. Every summer, she attended Camp Young Judaea Midwest. This leads most of her friends to tell her she is the “most Jewish person they know”. Rebecca developed a deep connection with the Hebrew language and learned to speak fluently before studying abroad at the Hebrew University of Jerusalem.

After attending the University of Wisconsin-Madison, focusing on Jewish Studies, Hebrew Language & Semitic Studies, and Middle Eastern Studies, Rebecca decided to pursue a career in the Jewish world.  As a Jewish social media consultant, Rebecca is optimizing Millennial and Gen Z connectivity in a changing environment.

Rebecca specializes in identifying new markets of disengaged populations and applying engagement strategies throughout social media platforms. She put this knowledge to use when she decided to create a new organization in Chicago to reach the internet generation where they are at - online. After moving back to Chicago from Wisconsin, Rebecca found it more challenging to find community than she expected. 

As Co-Founder and Executive Director of ChiTribe, Rebecca is optimizing Millennial and Gen Z connectivity in a changing environment throughout Chicago. ChiTribe is a product of best-in-class practices for Jewish engagement, online and off.