REBECCA’S RESUME

📧 rjoeyschwab@gmail.com | 🌐 LinkedIn Profile

EXPERIENCE

ChiTribe – Chicago, IL

Co-Founder & Executive Director | 2018–Present

  • Developed and led ChiTribe, generating 200,000+ organic web visits annually through strategic social media, SEO, and email marketing.

  • Built and designed the ChiTribe website, integrating SEO to achieve top rankings on Google and Bing for Jewish Chicago-related searches.

  • Managed a team of 10 staff and 50+ volunteers, producing monthly events for 5,000+ participants.

  • Secured funding (amount TBD) and was recognized as Chicago’s 36 Under 36 for contributions to the Jewish community.

  • Established strategic partnerships with 50+ organizations and 30+ vendors, strengthening ChiTribe’s community reach.

  • Created and launched advertisement sponsorship packages, generating sustainable nonprofit revenue.

  • Developed and launched the ChiTribe app (Apple App Store & Google Play), adapting the ChiTribe calendar and news features.

Chutzpah in the Chi – Chicago, IL

Producer & Owner | 2024–Present

  • Founded Chicago’s premier Jewish stand-up comedy show, curating monthly lineups, securing talent, and managing event production, budgeting, and logistics.

  • Produces sold-out comedy shows and hosts Chicago’s only Jewish competition open mic, providing a platform for emerging and established comedians.

  • Develops high-quality video content, photography, and marketing campaigns, enhancing the show's branding and reach within the comedy scene.

OROT Center for New Jewish Learning – Chicago, IL

Director of Marketing & Talent Acquisition | 2016–2024

  • Managed all social media accounts, digital strategy, and email marketing, increasing engagement and visibility.

  • Oversaw staff hiring and internship programs, managing recruitment, interviews, and onboarding for 3-5 staff members annually.

  • Redesigned and optimized the OROT website with SEO best practices, increasing traffic and user experience.

  • Created all graphic content and branding materials, ensuring consistency across platforms.

KAHAL: Your Jewish Home Abroad – International

Director of Strategic Partnerships & Marketing | 2016–2018

  • Expanded national presence from 15 to 40 campuses, hiring and managing 35 staff members across the U.S.

  • Managed a $40K budget, overseeing program execution and donor fund allocation.

  • Developed a 10-year strategic plan, presenting growth projections to senior leadership.

  • Led digital marketing strategy, increasing engagement and strengthening organizational outreach.

University of Wisconsin Hillel Foundation – Madison, WI

Engagement Associate | 2014–2016

  • Planned and executed 200+ annual events, engaging between 12 and 500 participants per event.

  • Increased weekly Shabbat attendance by 40%, fostering a more connected student community.

  • Secured $10,000 in in-kind donations through strategic partnerships with university and local institutions.

EDUCATION

University of Wisconsin – Madison, WI | B.A. in Jewish Studies, Hebrew & Semitic Studies (2014)

Certificate in Middle Eastern Studies

Hebrew University of Jerusalem – Jerusalem, Israel | Rothberg International Study Abroad Program (2013)

SKILLS & EXPERTISE

✔ Visionary Leadership & Strategic Planning
✔ Digital Marketing, SEO, & Community Engagement
✔ Event Production & Talent Development
✔ Social Media Growth & Content Creation
✔ Sponsorship & Revenue Diversification
✔ Relationship Building & Strategic Partnerships
✔ Project Management & Execution
✔ Team Leadership & Volunteer Management
✔ Budgeting, Financial Planning, & Nonprofit Sustainability
✔ Branding, Graphic Design, & Video Marketing